I realized that some people may want to chase me with pitchforks for my opinion here: but I do not believe that getting leads without using the internet is the highest and best use of your time and money as a real estate agent. That being said, I will offer a few things that I believe are effective as long as it’s understood that these methods will be time/money intensive and will offer a low ROI. However, they are a good supplement to the growing agent who is waiting for investments in online leads to come through.
I truly believe that scratch pads, calendars, or any type of paper mail is a total waste of time and money. These days, almost the whole pile goes in the garbage. Not to mention that it irks a growing section of people with concerns for the environment. I feel the same way about door-knocking, and cold-calling. I’m not saying it’s impossible to get leads this way; I’m just saying that it’s not the best use of your time and money. I don’t do FSBOs because I respect myself, my profession, my time, and my graduation from seeing a therapist. Why, oh why, would you intentionally put yourself in front of people who have no respect for your profession, or no money to pay you? It’s usually one of those two. I’m happy to intake a FBSO that calls me, but I don’t go looking for them. It’s just not worth the collateral damage. IMHO.
OK, so now that I’ve told you a bunch of ways that don’t work, I will tell you a bunch of ways that DO work!
- Past Clients: Stay in touch with them on social media. Make sure they’re following you and that you’re posting compelling original content. (Another blog entirely). On top of that, please DO contact them by letter mail. Hand write cards or pay a company to hand write cards for you. Always reach out to them and give them something valuable when you do, whether that’s time, money, resources, or information. I always send a coffee card to my past clients for Tim Horton’s. (Americans read: Canadian Krispy Kream). There’s a variety of ways to reach out to them. That’s another whole blog in itself.
- Open Houses: I believe in open houses so hard. Not for selling houses. They rarely do that, but for meeting new clients! I have a number of ways that I suggest for running a successful open house…you guessed it…that’s a whole separate blog. But suffice it to say, that when you do an open house right, and you do enough of them, you’ll eventually meet some great clients.
- Referrals: Always be building referral sources, whether it’s referrals from out of town or rewarding your past clients with cash for referring you. Always give a handsome referral cheque to a great referral source.
That’s about it. I promise, in the coming months I’ll start constructing more blogs that I mentioned above. Good luck getting your real estate leads without buying them from online sources. ?